Eleni is responsible for defining, proposing and implementing the strategy for Retail (Micro Companies & Private Individuals) Products, Processes and Segments in the context of redefining and transforming retail banking through digitization of processes, design thinking user journeys, omnichannel imperative and open banking reality. 

Eleni will analyze and elaborate the new era of bancassurance business line potential and possible ways of modernizing it sharing in her presentation the new completely digital bancassurance flow recently launched by BCR, its customer response and performance outcomes while also further challenges ahead.